I am honored and humbled to be featured in Canvas Rebel for my business and advocacy work. I love helping others move from stagnant to success! I welcome the opportunity to coach your next staff retreat, program and resource development training, individual and leadership coaching, consulting, and of course, be a keynote or conference presenter. I welcome the opportunity to work with you.
You can read the entire article here: https://canvasrebel.com/meet-joyce-kyles/
Photo Credit: Tran Bui Productions
When it comes to social justice, awareness and voicing the trials and/or triumphs of our citizens, social media is one of the most powerful tools on the planet. It’s important to understand which platforms will provide the best leverage for your targeted audience. I will share three platforms that have proven to be consistently successful for individuals and organizations around the world.
Facebook. Facebook continues to be one of the most far reaching forms of technological communication to date. According to statistica.com, the third quarter of 2016, Facebook had 1.79 billion monthly active users. What started out as a social outlet to connect with family and friends and exchange ideas has now become a major go-to platform for social change. Facebook Live allows you to reach audiences in real time. Viewers can join in, opt out, rejoin, share your video and more in just a matter of seconds. The impact is instant. You can do anything from sharing your point of view to streaming a presentation. And, all of this can be done for free! If you have a budget for marketing, you can invest in purchasing Facebook Ads. If you upgrade your post or video to a sponsored ad, it will provide you an opportunity to reach an even larger target audience. Take a moment and think about how many reported current events being reported have cited a Facebook post or video as the source of its existence.
Twitter. It’s amazing the level of conversation that takes place with 140 characters. Posting in this platform are referred to as tweets. Like Facebook, you can attach photos and videos to the tweets you share. You also have the ability to tag people, follow them and encourage having others to follow you. The key to Twitter is the use of the # sign, affectionately recognized in the social, media world as a hashtag. You can host twitter parties and twitter chats with anyone around the globe. Another great feature associated with Twitter is Periscope which is quite similar to Facebook Live. It is noteworthy to mention that Periscope was 1st on the social media scene. And, just like Facebook, you have the opportunity to purchase ads for additional leverage and outreach. If you’ve ever wondered about the usefulness of Twitter, consider our recent Presidential election and any number of current social issues where a hashtag has been referenced.
Podcasts. Podcasts can be very effective as well. You can share your own thoughts or create a radio show to bring emphasis to a particular issue or take on several initiatives over the course of time. Shows can be recorded and can be uploaded to a website, YouTube, Vimeo, Facebook or emailed to family, friends and colleagues with a request to share it within their circles of influence. For many people working in the trenches, it is sometimes difficult to get the attention of mainstream media. And, like the others, you have the option of a free platform or pay for more options and overall visibility.
In an ideal world, who wouldn’t want to have unlimited funding available to promote their products and services? After all, there’s approximately 7 billion people in the world. But, in the realistic business world where many upstarts (and even those who’ve been in business for awhile) may find themselves financially challenged, one must be strategically creative in how they go about marketing on a budget for maximum benefit. Here are a few ideas that may help when you have minimal to no additional funds for marketing yourself:
1. Utilizing social media/social sites. Every week, there seems to be another social media platform that can be used for exposure. While Facebook, Twitter and LinkedIn continue to be among the front runners, social outlets such as Pinterest, Blab, Instagram and Periscope are quickly being recognized as useful and effective forms of reaching potential clients and supporters around the globe. The best part-all of these platforms are absolutely free.
2. Partner/Collaborate. There are two types of people to partner/collaborate with-those within your field and those completely opposite of it. Both will allow you to have a meeting of the minds to share ideas and be exposed to new audiences. Remember, even those who share similar skills will likely have their own niche, which is also true for you. And, those who operate in a completely different field may be connected to those that are in need of your services and vise versa.
3. Ask for help. Think about those who may have tangible resources that you could borrow or have donated to you for your particular business. Tangible resources could be anything from cash to office space and supplies. Consider those who you admire who may be able to offer some advice. You never know who may be willing to help if you don’t take a leap of faith and just ask.
I am honored and humbled to be featured in Canvas Rebel for my business and advocacy work. I love helping others move from stagnant to success! I welcome the opportunity to coach your next staff retreat, program and resource development training, individual and leadership coaching, consulting, and of course, be a keynote or conference presenter. I welcome the opportunity to work with you.
You can read the entire article here: https://canvasrebel.com/meet-joyce-kyles/
Photo Credit: Tran Bui Productions
