When it comes to social justice, awareness and voicing the trials and/or triumphs of our citizens, social media is one of the most powerful tools on the planet. It’s important to understand which platforms will provide the best leverage for your targeted audience. I will share three platforms that have proven to be consistently successful for individuals and organizations around the world.
Facebook. Facebook continues to be one of the most far reaching forms of technological communication to date. According to statistica.com, the third quarter of 2016, Facebook had 1.79 billion monthly active users. What started out as a social outlet to connect with family and friends and exchange ideas has now become a major go-to platform for social change. Facebook Live allows you to reach audiences in real time. Viewers can join in, opt out, rejoin, share your video and more in just a matter of seconds. The impact is instant. You can do anything from sharing your point of view to streaming a presentation. And, all of this can be done for free! If you have a budget for marketing, you can invest in purchasing Facebook Ads. If you upgrade your post or video to a sponsored ad, it will provide you an opportunity to reach an even larger target audience. Take a moment and think about how many reported current events being reported have cited a Facebook post or video as the source of its existence.
Twitter. It’s amazing the level of conversation that takes place with 140 characters. Posting in this platform are referred to as tweets. Like Facebook, you can attach photos and videos to the tweets you share. You also have the ability to tag people, follow them and encourage having others to follow you. The key to Twitter is the use of the # sign, affectionately recognized in the social, media world as a hashtag. You can host twitter parties and twitter chats with anyone around the globe. Another great feature associated with Twitter is Periscope which is quite similar to Facebook Live. It is noteworthy to mention that Periscope was 1st on the social media scene. And, just like Facebook, you have the opportunity to purchase ads for additional leverage and outreach. If you’ve ever wondered about the usefulness of Twitter, consider our recent Presidential election and any number of current social issues where a hashtag has been referenced.
Podcasts. Podcasts can be very effective as well. You can share your own thoughts or create a radio show to bring emphasis to a particular issue or take on several initiatives over the course of time. Shows can be recorded and can be uploaded to a website, YouTube, Vimeo, Facebook or emailed to family, friends and colleagues with a request to share it within their circles of influence. For many people working in the trenches, it is sometimes difficult to get the attention of mainstream media. And, like the others, you have the option of a free platform or pay for more options and overall visibility.
I’m excited to have been asked to participate in the Devotional Series created by Megan Mottley. Megan is the visionary and CEO of The Glamour Girl Movement. The GGM is teaching women the benefits of getting the Ultimate Makeover. The mission is to disciple women and teach women how to disciple others.
Because of my experience and transparency regarding issues surrounding domestic violence, I was asked if I’d be interested in sharing my insights by way of monthly devotionals. There are eleven other amazing women who are contributing writers. Each of them speak in their respective areas of expertise. I am honored to have been asked. It was my pleasure to say yes! My specific devotional is featured today. Please be sure to take a read. I hope you’ll find it helpful. You can always review all of the devotionals by viewing the blog tab on the site. http://theglamourgirlmovement.com/devotions/moving-on-after-the-storm
On November 5, 2016, I hosted my organization’s 6th Annual Men’s Domestic Violence Awareness program. This year, I chose to co-host the event with our Family Safety Center. The purpose is to bring our community together to promote and encourage male involvement, mentoring, education and healthy relationships. We also make honorary presentations for male advocates, with a specific emphasis on domestic violence. I strategically host this event on the 1st Saturday following Domestic Violence Awareness month. I believe it keeps the conversation going, adding the component of showing the positive side of male advocacy and their involvement to help end violence against women.
The following week, on November 8, 2016, the U.S. Presidential election took place. After spending the weekend celebrating men who engage in efforts to eradicate violence against women, I watched in disbelief as the country voted to place a man in office whose comments about various groups, including minorities and women, have been disturbing, to say the least.
I am saddened to see that what I continue to feel and experience in my own community has come to pass in reality as a whole across our nation. The selection of our new President shows that a high level of fear, celebrity and the acceptance of ‘locker room talk’ among other issues, is alive and well. It also shows that those of us who serve in a leadership capacity have to continue pushing our local, state and national legislators to hold those accountable for establishing and/or furthering to incite the social, racial and economic injustices that have caused various minority communities to feel even less likely to trust or believe for equality and long term change.
Furthermore, it is noteworthy to mention that our President elect won based on the electoral college and not the popular vote. After researching the history of how the electoral college was formed in the first place, it appears that the voices of minorities were not part of that establishment. I’m a woman of color living in a southern ‘red’ state. I’m definitely a boots on the ground type of community leader, and yes I voted. And, while my vote DID matter in terms of my right to do so, that vote went up against a systematically strong alliance that continues to show up as a powerful, united front.
What does all of this mean for me as a minority women in leadership? It serves as a personal and professional reminder that I/we still have a lot of work to do. There are current laws that need to be examined, challenged and changed. I’m more determined to ensure that my voice and the voices of other minorities are heard, respected and protected. As a woman of color & community leader, I have an obligation to serve my community, ensure they understand their right to speak up and out regarding issues of equality and justice, and demand that tangible resources are made available to further enhance their quality of life. Hopefully, the new President will sincerely examine our country’s issues, challenges and concerns in a way that will encourage him to adopt a different perspective and work for holistic justice and equality.
I certainly hope everyone enjoyed the Thanksgiving holiday and weekend overall. For many of us, it was a time well spent with family and friends. It was a time to enjoy great food, fun and fellowship with those that we love. Many of us created some wonderful memories. We also reflected on those whom we may have lost over the past year. Thanksgiving is typically thought of as just that-a time of giving thanks for all things wonderful.
I certainly did a lot of that this year. All three of my grandchildren came to our home this year, and it was certainly a joy to watch them interact with one another. My daughters now have children of their own. Their children are cousins. My youngest grandchild, a girl, is almost two years old. So, she’s at an age where she understands pretty well, speaks plenty of understandable words and has more energy than most of us! I helped to deliver each of them, and it has given my heart great joy to watch them grow up. I have two granddaughters and one grandson, which is identical to my own children. However, the boy is the oldest grandchild. My son is the youngest. The funniest part of all is that we ALL say my grandson acts exactly like my son. They haven’t always spent time around each other, so where is comes from is still a bit of a mystery in a way.
But, it’s important to be thankful for the valley moments. It’s not an easy thing to do. In fact, it can be nearly impossible at times. But, it makes us stronger. It makes us more appreciative of the peaks we enjoy. The valley puts us in a position to test our faith, accept our truth and most of all, remind us that we are human. Being human means that you’re going to make some mistakes. Everything will not be perfect. You’re going to experience hurt and loss. You’re not going to be treated fairly.
I’ve definitely had my valley moments. In fact, I’m having a bit of a valley experience even as I write this blog. What I encourage you to do is to acknowledge that you’re going through the valley. Acknowledge it to yourself and then to someone you trust. Don’t stay in the valley alone or for too long. Let someone know you’re in there so they can help you get out! There’s strength in vulnerability. Be thankful that you’re able to recognize that things aren’t where you need, want and/or desire them to be. You recognize that the situation will get better and/or you have come into an acceptance about where you are and what’s to come. When you do that, there’s a whole world of situations that you can look at and say you’re thankful-the good, the bad and the challenging.
I recently had the privilege of speaking at Hard Rock Cafe in Memphis, TN. It was the location for my dear friend, Gwendolyn Turner’s 1st official fundraiser for her transitional housing facility. The Corinthian Safe House will be a safe haven for women and families fleeing domestic violence. It’s has a tentative date of operation of December, 2016. Gwen asked if I would share a few words about my personal journey and the need for housing for survivors in our community.
It was a great opportunity for me to share about my struggles with solidifying housing for myself and my children when I left my abuser. It’s not easy finding housing, especially when your credit is not that great, resources are limited, transportation is a challenge and you are dealing with the emotional and/or physical trauma of abuse. I was able to share how everything I just mentioned were barriers for me. I was able to share how those same issues are a constant problem for many of the survivors I’ve spoken to. And, having worked specifically as a Victim Advocate for Shelby Co., I spend a lot of time talking with victims and survivors first hand. Housing was often listed as a top priority. I conducted a survey recently among advocates and survivors of abuse. Housing was the one barrier that was listed as a priority at a rate of 100%.
I am hopeful that Gwen’s date of operation becomes a reality. It looks very promising. It is certainly needed. I will be there for the ribbon cutting. If you’re in the Memphis, TN area, I encourage you to join us. Be on the look out for additional information.
